🧬 The Complete Talent Intelligence Platform

One Platform.
Three Powerful
Assessments.

LeadershipDNA™, TalentDNA™ and CultureDNA™ — three science-backed assessments that decode individual leaders, entire workforces, and organisational culture. Built for consultants, HR teams, and executive coaches.

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Assessments
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Questions
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Archetypes
🧬
LeadershipDNA™
7 dimensions · 240 questions · 24 archetypes
Active
🎯
TalentDNA™
25 dimensions · 150–181 questions · workforce intel
Add-on
🏛️
CultureDNA™
21 dimensions · tribal stages · org intelligence
Add-on
Composite Growth Score
Individual · Team · Culture78%
Built on the science of:
DISC Behavioural Model
Big Five Personality
Tribal Leadership Theory
I-O Psychology
Situational Leadership
Entrepreneurship Research
Three Assessments. One Platform.

The Complete Talent
Intelligence Suite

Each assessment is independently powerful. Together, they give organisations a 360° view of leadership, talent, and culture.

For Individuals & Leaders
🧬

LeadershipDNA™

The world's most comprehensive leadership identity assessment. Decodes who you are as a leader across 7 dimensions, identifies your archetype, and maps your growth readiness.

✓7 assessment dimensions
✓240 calibrated questions (~40 min)
✓24 scientifically-validated archetypes
✓Behavioural DNA (DISC) profile
✓Entrepreneur DNA™ type
✓Motivational driver profile
✓Growth Readiness Score (10 sub-dimensions)
✓Personalised AI coaching plan
Start Free Assessment →
Included in every plan
For HR Teams & Organisations
🎯

TalentDNA™

A 25-dimension workforce intelligence assessment that generates each employee's complete talent profile — strengths, development gaps, career readiness, and succession placement.

✓25 talent dimensions across 6 pillars
✓150 base + 31 manager add-on questions
✓TalentDNA™ archetype & strengths profile
✓ManagerDNA™ report (leadership effectiveness)
✓90-day personalised learning plan
✓9-box succession placement
✓HR Intelligence dashboard
✓Org-wide talent analytics & benchmarking
Enquire About TalentDNA™ →
License-based · contact your consultant
For Executive Teams & Boards
🏛️

CultureDNA™

Diagnoses your organisation's culture through 21 dimensions and Barrett's Tribal Leadership framework (Stages 1–5). Reveals culture gaps and transformation pathways.

✓21 culture dimensions measured
✓Tribal Leadership Stage (1–5) diagnosis
✓Trust, Purpose & Psychological Safety index
✓Department-level culture breakdown
✓Individual culture intelligence report
✓Org-wide CultureDNA™ score
✓Consultant culture dashboard
✓Transformation roadmap & benchmarks
Enquire About CultureDNA™ →
License-based · contact your consultant
Built For

Who Uses WorkforceDNA™?

Designed for every level of an organisation — from individual contributors to the boardroom.

👤
Individual Leaders

Take LeadershipDNA™ to discover your archetype, decode your behavioural style, and get a personalised growth plan.

LeadershipDNA™
🤝
Executive Coaches & Consultants

Deliver all three assessments to your clients. Manage organisations, track progress, and generate insights from your dashboard.

All Three Products
🏢
HR & People Teams

Deploy TalentDNA™ across your workforce to map talent, identify high-potentials, and build succession pipelines.

TalentDNA™ + CultureDNA™
🏛️
C-Suite & Boards

Use CultureDNA™ to diagnose your organisation's tribal stage, identify culture gaps, and drive transformation initiatives.

CultureDNA™
How It Works

From Assessment to
Organisational Intelligence

A structured journey that starts with an individual and scales to the entire organisation.

1
Get Your Licence

Your consultant or HR team provides access. Each assessment type is licensed independently — start with LeadershipDNA™ and expand to TalentDNA™ and CultureDNA™ when ready.

2
Take the Assessment

Complete your assigned assessments at your own pace. LeadershipDNA™ takes ~40 minutes, TalentDNA™ takes ~22–30 minutes, and CultureDNA™ takes ~15–20 minutes.

3
Receive Your Report

Instantly access personalised, narrative-rich reports for each assessment. Individual reports are confidential — only aggregate data is shared with organisations.

4
Coaching & Action Planning

Your consultant or coach reviews the results with you. AI-generated learning plans, development priorities, and coaching questions are included in every report.

5
Org-Wide Intelligence

As more team members complete assessments, HR and consultants gain access to collective dashboards — talent maps, culture scores, succession grids, and benchmarks.

LeadershipDNA™ Deep Dive

The 7-Dimensional
Leadership Assessment

The only platform that simultaneously measures Behavioural Style, Leadership Capability, Motivational Drivers, Entrepreneur DNA, and Growth Readiness in a single session.

🧬
Behavioural DNA (DISC)

Your natural communication, decision-making, and conflict resolution style — mapped to the validated DISC model with narrative depth.

⚡
24 Leadership Archetypes

Discover your composite archetype from 24 scientifically-validated profiles. From Strategic Commander to People-Centred Operator.

🎯
Motivational Drivers

15 dimensions reveal what truly energises you — and what drains you. Critical for role design, hiring, and culture alignment.

🏗️
Entrepreneur DNA™

Your entrepreneurial operating style: Builder, Rainmaker, Operator, Visionary, and 4 others. Know your zone of genius.

📈
Growth Readiness Score

10 organisational scaling dimensions — delegation maturity, systems, hiring readiness, and leadership transition capacity.

🤖
AI Coaching Engine

Personalised development actions, delegation scripts, and coaching questions generated from your unique profile.

👥
Team Intelligence

Map your team's collective behavioural chemistry, leadership gaps, and growth readiness as a single entity.

📊
Benchmark Intelligence

Compare your profile against industry peers, role groups, and revenue-stage benchmarks.

📋
Five Powerful Reports

Leadership, Entrepreneur, Team, Hiring Assessment, and Growth Readiness — each with narrative, charts, and action plans.

24 Leadership Archetypes

Which Leader Are You?

From the Strategic Commander to the Visionary Rainmaker — discover your composite identity.

⚡
Strategic Commander
Wins through clarity and force of will
🔬
Analytical Builder
Builds what works by understanding why
⭐
Visionary Rainmaker
Sees the future and sells everyone tickets
❤️
People-Centred Operator
Builds the teams that build the business
🏛️
Scaling Architect
Designs the blueprint 10× companies need
🚀
Growth Catalyst
Injects velocity into every room they enter
🎯
Execution Specialist
Makes things happen when others make excuses
💡
Innovative Builder
Breaks what exists to build something better
Discover Your Archetype →
Transparent Pricing

Flexible Plans for Every Organisation

Start with LeadershipDNA™ included in every account. Add TalentDNA™ and CultureDNA™ via license pools as your needs grow.

Individual
Free

Perfect for leaders taking their first assessment.

Get Started Free
  • LeadershipDNA™ assessment
  • Full 7-dimension report
  • Archetype discovery
  • Growth Readiness Score
  • Entrepreneur DNA™ profile
  • TalentDNA™ (add-on)
  • CultureDNA™ (add-on)
  • Team dashboards
Organisation
$299/mo

For HR teams deploying across the full workforce.

Start Org Plan
  • Everything in Consultant
  • 25 LeadershipDNA™ licenses included
  • 50 TalentDNA™ licenses included
  • 50 CultureDNA™ licenses included
  • HR Intelligence dashboard
  • 9-box succession grid
  • Culture Intelligence dashboard
  • Org-wide benchmarks & reports
Enterprise
Custom

For large organisations with complex requirements.

Contact Sales
  • Everything in Organisation
  • Unlimited licenses (all products)
  • Multi-consultant management
  • Custom benchmarks & norms
  • API access & webhooks
  • SSO & white-label options
  • Dedicated success manager
  • SLA & enterprise support
🔑
License-based access — buy what you need, when you need it
TalentDNA™ and CultureDNA™ are sold as per-user licenses. Consultants purchase license pools and allocate them to their client organisations. Unused licenses roll forward — nothing wasted.
Talk to Us →
🧬🎯🏛️

Start With One. Scale With All Three.

Every account starts with LeadershipDNA™ for free. Add TalentDNA™ and CultureDNA™ when your organisation is ready to go deeper.

🚀 Create Your Free Account

No credit card required. LeadershipDNA™ always free.